Austin, SOCO Loco
Austin’s unofficial slogan, “Keep Austin Weird,” care of Red Wassenich in naughties. It was quickly adopted, slapped onto bumper stickers and T-shirts almost instantaneously, it was a battle cry for diehard locals who were witnessing their beloved city culture being threatened by a soaring population and penetrating tech industry. Nowadays, Austin's proclivity toward the unconventional is still present, and should absolutely be sort out. These are the small businesses, oddbal
